@inbook {e686825e5dec414099b5cc470091fa50,
	title = {Creative Masses: Amateur Participation and Corporate Success in Japan{\textquoteright}s Media Industries},
	booktitle = {Creative Context},
	series = {Creative Economy},
	year = {2020},
	month = {apr},
	pages = {65{\textendash}82},
	publisher = {Springer Singapore},
	organization = {Springer Singapore},
	address = {Singapore},
	abstract = {Massive commodification and marketing of media culture is not, of course, unique to Japan. Many countries have commodified and industrialized culture to some degree, whether for purposes of entertainment or propaganda.},
	isbn = {9789811530555},
	doi = {10.1007/978-981-15-3056-2_5},
	author = {Nissim Otmazgin},
	editor = {Nissim Otmazgin and Eyal Ben-Ari}
}
