Creativity and Innovation in the Media and Cultural Industries: Setting an Agenda for the Social and Human Sciences

Citation:

Eyal Ben-Ari and Otmazgin, Nissim . 2020. “Creativity And Innovation In The Media And Cultural Industries: Setting An Agenda For The Social And Human Sciences”. In Creative Context, Pp. 3–14. Singapore: Springer Singapore. doi:10.1007/978-981-15-3056-2_1.

Abstract:

The term “creativity”—and related expressions like originality, imagination, innovation or inspiration—has become a key word in today’s media and cultural industries. Indeed, the term (frequently in concert with allied notions) is variously used as a guiding organizational principle, a marker of a peculiar form of production, a mobilizing and motivating slogan for employees in workplaces, or a motto differentiating them from other industries. Whatever the veracity of such claims, creativity has become a veritable watchword in media and cultural businesses.